Asked us to make something really really good for Comcast's small business initiative.

When Dabo, from Che Creative,delivers an amazing script and Eleanor provides a production that elevates it, our job as editors becomes beautifully simple: decide which frame to keep and which frame to leave out. Which story to stitch with another story. Which moment carries the weight and which one lets it breathe.
The work wasn't about adding complexity. It was about finding clarity. Every entrepreneur's story is different in the details but universal in the arc—the doubt, the risk, the breakthrough, the grind, the belief that keeps you moving when logic says to stop. We call it the Entrepreneur's Journey because it's the same path every entrepreneur walks and will always walk, no matter the industry or the era.
Our role was to honor that universality while letting each individual story shine. Frame by frame, cut by cut, we shaped something that felt both deeply personal and instantly recognizable. Because when the script is strong and the production is excellent, the editor's job isn't to reinvent—it's to reveal.
Here's what Dabo asked for:
Creative Director of
Road to Rise


Creative Director of
Road to Rise