Popeyes

Popeyes set out to create an ambitious AI-driven music video that would stand apart from traditional branded content. Working alongside PJ and a network of AI artists and filmmakers around the world, we supported creative direction, post-production, and asset management across hundreds of generated pieces of media. The challenge wasn’t creating content—it was organizing, refining, and shaping an enormous volume of creative output into a single cohesive film under an extremely compressed timeline.

The final video was completed in just a matter of days and became a widely discussed example of what is possible when human creativity and AI workflows are combined. Beyond generating attention for the campaign itself, the project demonstrated a new production model—one capable of moving faster, collaborating globally, and producing work at a scale that would have been difficult through traditional methods alone.