Start Your Release.

Share your project’s hurdles; we’ll help you clear them.

Message from the founder

Most labels don’t have a creative taste problem. They have a capacity problem.

Every release turns into cutdowns, formats, text variants, platform deadlines, last-minute changes, and assets that need to keep the world of the artist consistent.

ABABA was built for that layer. We plug into your team as a post, design, and animation partner built for release-cycle speed.

Start with a call. We’ll look at your current setup, find where creative gets stuck, and show you how we can help you ship more consistently without adding headcount.


— Dawit N.M.

Address
55 Meadow St. Suite #209
Brooklyn, NY 11206
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FAQs

Everything you need to know before starting.

How is ABABA different from hiring freelancers?

ABABA gives you a dedicated creative team, proven workflows, and centralized project management. Instead of managing multiple freelancers, you get one partner responsible for keeping your release moving.

What happens after I reach out?

We’ll learn about your release plans, current challenges, and goals. From there, we’ll recommend the best way to work together and outline next steps.

How quickly can we start?

Most teams can begin within a few days. If your release timeline is urgent, we’ll work with you to prioritize what needs to happen first.

Do you offer pilots or trials?

For select projects, yes. We occasionally offer limited pilot engagements that allow teams to experience our process before committing to a larger partnership.

Can ABABA work alongside our existing team?

Absolutely. Many of our clients already have managers, creative directors, marketers, editors, or label teams. We’re designed to plug into existing workflows and provide additional creative support where it’s needed most.