10K Deluxe
Built a release-ready creative system that transformed a single campaign into 250+ assets across formats, platforms, and moments.
Overview
Electric Guest needed more than a collection of deliverables, they needed a visual system that could support the release before, during, and after launch. Working across editing, design, animation, and motion, we developed a connected asset ecosystem that expanded the world of the release while maintaining consistency across every touchpoint.
Result
Over the course of a single release cycle, ABABA produced more than 250 assets designed for multiple formats and platforms. By turning a limited set of source materials into a scalable creative system, the campaign was able to maintain momentum without sacrificing quality or consistency.